VISUAL COMMUNICATION

& CREATIVE CODING INFO ↓
CIAN JOCHEM
ST. JAKOB-STRASSE 106
4132 MUTTENZ
ABOUT

Cian Jochem is a graphic / motion designer and creative coder who is currently based in Basel, Switzerland. In his working practice he constantly tries to think outside the box and experimentally finds new visual languages and concepts. He works precisely with the proven typographic rules and combines them with new media. His personal interest lies in the field of data visualization, which he expresses through socially and environmentally relevant works.

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Disclaimer © 2021 This website and its content is copyright of Cian Jochem. Any redistribution or reproduction of part or all of the contents in any form is prohibited. You may not, except with my express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system without the prior written permission of Cian Jochem.

NO. PROJECT YEAR TYPE
01

SUFFOCATING WATERS

2020 PUBLICATION

MENTORS:

PROF. MARION FINK

COOPERATION:

LAURA QUADE

Fertilizer run-off from industrial agriculture is choking the planet’s oceans, rivers and lakes. Nitrogen and phosphorus pollution feed explosive algal blooms that suck the oxygen from the water as they grow. These algal blooms result in dead zones that pose an ever-increasing threat to marine life as their habitats disappear.
The publication ›Suffocating Waters‹ aims to draw the reader's attention to this issue through tailored infographics and map materials. The specially developed imagery shows the processes on a narrative level and supports the text. The maps provide quantitative information and are intended to encourage readers to conduct their investigations into the correlations between nitrate levels and declining oxygen levels.

02

LUFF

2020 MOVING POSTER

MENTORS:

DIRK KOY

The ›Lausanne Underground Film & Music Festival‹ is an annual film and music festival held in Lausanne. The primary goal of the ›Lausanne Underground Film & Music Festival‹ is to present films and music that largely exist outside the mainstream and profit driven production and distribution circuits.
The poster series is divided into two parts. The imagery in the background shows sound waves in water and is intended to show the part of the experimental music of the festival. The typography in the foreground symbolizes the part of the film. The repetition of the typographic elements and the linear movement is meant to show the feel of the film strip. The interaction of these design elements surprises the viewer and supports the creative experimental claim of the festival.

↗ LAUSANNE UNDERGROUND FILM FESTIVAL
03

GÄSSLI FILM FESTIVAL

2018 POSTER / TEASER

MENTORS:

PROF. MARION FINK / DIRK KOY / FABIAN KEMPTER

COOPERATION:

SALOME HABERSATTER

The ›Gässli Film Festival‹ is a short film festival held annually in the ›Gerbergässlein‹ in Basel. As a non-profit event in the Basel region, it conveys cinematic fascination and backgrounds on filmmaking.
The Festival should be communicated through a keyvisual, which works as a poster and as moving media in the form of a teaser. The keyvisual is based on typographic experiments with a tube screen in 4:3 format. This resulted in moving typographic compositions, which should remind the viewer of the nostalgia in the filmmaking of the 80s.

↗ GÄSSLI FILM FESTIVAL
04

WINDDISPLAY

2021 GENERATIVE TOOL

MENTORS:

TED DAVIS

COOPERATION:

ALICK RODIONOVA

›WindDisplay‹ is an online tool that shows the current wind conditions worldwide. The typography is influenced by real-time data, such as wind strength and wind direction. It should show experimentally how data could be visualized in other ways and how typography can communicate information only through visual appearance. The tool can be individualized by different sliders to change the location or the style of visualization.

↗ TYPO TOOLS
05

CHEZ VELO

2020 IDENTITY

MENTORS:

PROF. PHILLIP STAMM / ANNIK TROXLER

COOPERATION:

MICHELLE STRÄHLER / SALOME HABERSATTER

›ChezVelo‹ is a local bike store based Basel, which wants to live and pass on the bike lifestyle to its customers.
The new identity is intended to communicate the openness and friendship that prevails in the store. Through a customized visual language the customer should see how the life of a cyclist looks. The website and print media are designed to present these images in the best possible way. In addition to print and online media, jerseys and merchandise were developed too.

06

DISAPPEARING PLACES

2020 PUBLICATION

MENTORS:

SELF-INITIATED

Once the fourth largest lake in the world, the ›Aral Sea‹ now covers about 10% of its former area. The impact on the local inhabitants, who live mainly from fishing, is immense. Former coastal areas are now facing pesticide-contaminated salt deserts that, causing health problems in the respiratory tract.
Three articles from different time ranges form a chronological text layer and show awareness of this topic already since the 80s. At that time the problems were largely hushed up or talked down. The amount of text per page decreases more and more in the course of the publication. This visualizes the dwindling of the lake. The reader has to put in more and more labor to get to the information, as the fishermen had to travel further and further to get to the lake. The text layer is supported by cartographic means and photographs.

↗ ARAL SEA FOUNDATION
07

MULTILINGUAL TYPOGRAPHY

2020 MACHINE LEARNING / MOVING POSTER

MENTORS:

LUDWIG ZELLER

As a graphic designer I’m curious about how deep learning can be used in the field of visual communication. After some experiments with different deep learning methods I asked myself where I can see the potentials in machine learning processes. Through deep learning, connections between different parameters can be made and lead to new innovations.
These findings lead me to the idea of merging different scripts like Latin, Cyrillic, Arabic and Hiragana (the Japanese script system) to generate a new multilingual writing system with the help of AI. Therefore I trained StyleGAN with single letters of these different writing systems. Since StyleGAN is a texture-based network, I got very abstract letterforms as output. As a continuation of my experiments I consciously decided against a concrete implementation of this typeface. I wanted to use the output to show the extent to which AI can be used in typography. Therefore I created a moving poster for a fictive typography conference on the topic ›Multilingual Typography‹. The poster is based on moving, multilingual letterforms, which came out of my experiments.

↗ RUNWAY ML
08

POSTERSLAM 16

2019 POSTER

MENTORS:

SELF-INITIATED

The ›Posterslam‹ is a platform to experiment with poster design on a given theme and discuss the result over a beer. The topic of the 16th ›Posterslam‹ dealt with the organic architecture of the US-American architect Frank Lloyd Wright.
The poster references the ›Solomon R. Guggenheim Museum‹ in New York City. The 3D rendering and typographic composition create a contrast between the organic and the spatial.

↗ POSTERSLAM
09

BLADE RUNNER 2049

2019 FILM TITLES

MENTORS:

DIRK KOY

The sequel to the 1982 released Blade Runner is set in a dystopian future in which most of the Earth's population has moved to other planets. In addition to humans, the Earth is inhabited by holograms and artificial humans, the so-called replicants.
The title sequence tries to visualize the gloomy mood that prevails in the film through its visual language and directly introduces the viewer into this atmospheric and aesthetic world. This mood is created by abstract and transparent transitions between the different typographic compositions. Through the alternation of black and white, the theme of social inequality and the question of humanity are taken up, which are strongly addressed in the film.

↗ BLADE RUNNER 2049 IMDB